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Join us in celebrating the information architecture community and the empowerment of local designers in the District of Columbia. This event will be held on Saturday February 22, 2020!

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2020 THEME: Information Architecture is Elemental

Each part counts for its own purpose. But all elements must work together. The meaning behind it is the IA element.

The World IA Day was created to celebrate Information Architecture (IA) and to empower local leaders keep growing and sharing within their communities.

In 2020, more than anything, we want to reinforce this celebration – highlighting how IA is Elemental (or integral) to having the best results.

How IA ties and binds different ideas involved, the end users, the stakeholders, the designers and the developers. How IA is often the bridge element between them all and tying together through understanding. How IA filters the noise for a better collaboration for a growing community.

he IA element is the one that ties past, present and future.
Excellence in Design. Excellence in Thinking. Excellence in Usability.

With the dissolution of the Institute of Information Architecture (IAI) in 2019, the main institution behind WIAD, we will be carrying the torch from now on.

More than ever, our goal is clearer with the words of the IAI: to get the word out about this important practice, so more people have the words for this work and can therefore better educate themselves and others on it.

IA is elemental. We want to go back to the basics, to the simplicity and rebirth stronger. Surprises are the rule – this is Practical IA, the balance between rigid, flexible and strong ideas.

In this year of celebration we will showcase where we have come from, how IA has made a difference in our lives and way of accessing knowledge. We will show where we are pushing the boundaries today, and we will bring the spotlight to the future of this ever important discipline.

In our celebrations we seek to show:

  • How it is essential to have the skills and learn the skills,
  • To showcase the past and present of how IA has made a difference, a forum for:
    • case studies,
    • showcasing methodologies,
    • other successes in the field… how it has progressed over the years and where it is going.
  • How can we channel our thoughts to focus and refocus on what’s fundamental for IA.

The number of newcomers who attend WIADs around the world is increasing, and people get fascinated about the community aspect inside the IA network. How strong is IA in your community? How can we make inroads to bring others to the field early on? The have not only aspiring Doctors and Lawyers, but those wanting to be be future Information Architects!

IA is essential, IA is key, IA is Elemental.

2020 Speakers

Clara Fritz  |  LinkedIn

Dan Brown  |  Twitter

Dan Newman

Shauna Gordon McKeon  |  Website

Carrie Hane  |  LinkedIn

Claire Blaustein

Jason Stoner  |  Twitter

Karl Kaufman  |  LinkedIn

Mary Carroll-Mason  |  Twitter

Phil Golub  |  Twitter

Fatima Akhtar

Jared Spool

Patrick O’Leary

Elizabeth Rich


WIAD DC is 100 percent volunteer and 100 percent sponsor-dependent. That means that every pencil, pen, piece of paper, raffle ticket, and sticky note we use is donated or paid for by a sponsor. Below we have detailed a few of our packages, but we are always open to discuss these and other options with you to find what works best. All of our sponsorship packages include your logo on the WIAD DC website as well as the Global WIAD DC page, social media promotion, recognition during the event, and additional benefits that can include promotional signage and complimentary tickets depending on the selection. 


Every year, a few dedicated UX professionals organize this event. We come from diverse backgrounds and have different specialities. The thing that brings us together is our love for all things information architecture. We are organizers, heart and mind, and we are always excited to bring together all the amazing individuals from the DC design community. Feel free to reach out to any of us at any time

Publicis Sapient

U.S. Digital Service

Library of Congress

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EPAM Systems

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